A long-term sustainable approach to winning in search
Interpret how people search and align their expectations to the right experience. And do that better than the relative competition.
Quite simply, that's how you win in search.
User intent and fulfillment must be carefully baked into the experience from end to end.
Each phase of the customer journey has to be exceptional to move users naturally through the full funnel and overcome their moments of friction.
Every minute, from the headline to each section and page through the funnel, information gain and gathering convenience must be incredibly smooth — A buttery, warm, joyful experience worth their time.
ABOUT PATRICK HARTOONIAN
Organic growth advisor
I am an experienced product SEO leader passionate about my craft. My expertise lies in generating more customers and building a great user experience. I have experience with content, technical SEO, and product-led strategies. I've audited websites of all sizes, built topic models, led SEO and content teams of over a dozen people, and operated in highly competitive sectors.
Since 2017, I have focused on leading in-house SEO product management teams, collaborating and building relationships with cross-functional leaders, assisting with M&A, and presenting business cases and growth strategies to leadership teams and board directors.
Working with businesses of various sizes, I closely collaborate with product, design, engineering, performance marketing, UX research, and editorial content teams to implement SEO projects and guide broader teams on SEO best practices.
In my free time, I advise well-funded startups on accelerating organic growth through content, product, SEO, UX, and paid search strategies.
Advisory
Advisory engagements can be customizable and flexible.
Expect actionable insights that lead to guiding habits, streamlined workflows, and principled actions.
Implementation
Organic strategy establishment or enhancement at any stage, from ideation to scaled execution.
I help well-funded clients build scalable SEO roadmaps to explode profitable organic growth.
Research
Audience research, opportunity sizing, SEO due diligence, and transition planning for digital acquisitions.
I take data and help make sense of it to inform actionable business decisions.
TESTIMONIALS
Brands I've supported in growth
Organic search, the right way
If you're serious about long-term sustainable growth, reach out to overtake the competition.
What I do best:
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Developing a sustainable SEO strategy
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Informing decisions on category or vertical expansion
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Identifying high organic growth opportunities
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Ideating and innovating product-led growth initiatives
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Analyzing competitor strengths and vulnerabilities
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Acquisition diligence & new site integration
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Empathetic approach to Conversion Rate Optimization
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Streamlining Content and SEO workflows
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Maximizing PPC data for SEO prioritization
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Implementing SEO performance metrics
